Cinzano: From Torino to the World. Journey to discover an Italian icon

CURATED BY CINZANO ARCHIVE SCIENTIFIC COMMITTEE, COORDINATED BY PAOLO CAVALLO AND ELISABETTA DUSI

October 5, 2017 – February 11, 2018. Museo Nazionale del Risorgimento Italiano (Turin)

On the occasion of the 260th anniversary of Cinzano, the exhibit takes the visitor into an emotional journey discovering the brand long history started in Torino and become a symbol of Italian lifestyle in the world. The exhibition is divided into three thematic sections. The main section is focused on Cinzano communication and advertising, displaying a wide selection of original posters signed by the most important artists from the 19th and 20th Century. The second section, through a display of historical documents and photographic materials, retraces the brand history. The last section is dedicated to historical objects like plaques, glasses, trays and vintage bottles dating from as early as 1852.

Cinzano: journey to discover an Italian icon

CURATED BY CINZANO ARCHIVE

April 20 – April 25, 2018. Next Vintage Festival @Castello di Belgioioso (Pavia)

The exhibition is dedicated to the advertising history of Cinzano, a brand which has managed to intertwine its development as a company with the evolution of the customs and traditions of our country. Thanks to an advertising strategy drawing on the collaboration of great artists, from Adolf Hohenstein to Leonetto Cappiello, from Nico Edel to Raymond Savignac, the name Cinzano conquers the main national and international markets, appearing on billboards, in shops and in public places all over the globe. On display in the historical Belgioioso Castle, there is a selection of vintage posters from 1898 to the Sixties and a collection of historical objects of the brand, from plates to trays, from glasses to antique bottles dating back to the 19th century.

Anticipation of the Aftertaste

CURATED BY ANDREY LOGVIN

October 12 – November 11, 2018. MMOMA – Moscow Museum of Modern Art (Moscow)

The exhibition is part of “A Much Anticipated Story”, a festival dedicated to Italian culture. The exhibition aims to retrace the history of one of the most famous Italian brand in Russia, which has had a remarkable influence on art, design and culture. The exhibition will display a selection of posters created for Cinzano by some of the most iconic designers from the past Century and a series of artworks by contemporary Russian artists inspired by the brand heritage.

Cinzano: journey to discover an Italian Icon

CURATED BY CINZANO ARCHIVE

September 17th -20th, 2019. Italian Institute of Culture in Prague

In the year of the global restyling of Cinzano Vermouth, the exhibition is dedicated to the history and heritage of one of the most popular Italian brand in Czech Republic. On display a selection of some of the most iconic posters from the Archivio Cinzano focused on vermouth, 12 reproductions of sketches from the Twenties, 15 vintage bottles retracing the evolution of the label and a timeline with the milestones of the company history.

The elegance of the essential: logo, shape, colour

CURATED BY CINZANO ARCHIVE

November 28th, 2019. Museo Nazionale del Risorgimento Italiano (Turin)

On the occasion of the 90th anniversary of the Red & Blue Logo, the Archivio Cinzano organized a panel discussion on brand identity, trademark protection and the importance of colours to establish the distinctiveness of a brand.

The event has seen the contribution of experts from different areas: Fabrizio Bernasconi, RBA Design co-founder&CEO; Francesca Valan, industrial designer and colour expert; Silvia Lazzarotto, Trademark Attorney&co-founder of Caramelli Lazzarotto Associati srl. To close the event, Flavio Angiolillo, bartender and bar owner of 1930 cocktail bar – in 2019 44th at “The world’s 50 Best Bar” – discusses on vermouth, its history and its use in contemporary mixology. On display for this occasion, a selection of the most relevant posters, bottles and vintage object from the Archivio.